We’ve never thought of ourselves as a Madison Avenue style ad agency - but we are apparently getting close to Boardwalk.  A while back, Mike took some photos for a MagLite law enforcement campaign, and just a couple weeks ago one of the photos was used on the gameboard of the soon to be released Monopoly:  Law Enforcement Edition. 

I can’t say we ever expected to see our original photo peering down into the corner of a Monopoly board. 

Should you want to friend Monopoly: Law Enforcement Edition you can do so on its Facebook page, or pre-order your copy today for November delivery. 

For the last few years, Echo-Factory has been doing the photography for Troy Lee Designs’ annual product catalog.  Normally, we leave it to either professional models or the professional Troy Lee sponsored athletes to model the gear.  Lucky for Carl, one afternoon this year one of those models was a no show. 

Carl jumped into action - and more importantly into some Troy Lee gear - and made his sexiest pouty model-face. 

Just last week the new catalog showed up on our doorstep. Lo and behold our very own Carl, looking every bit the badass motocross rider, is prominently featured on page 53.

Carl took the news in stride - immediately scheduling a catalog signing and press conference at our Rancho Cucamonga agency offices.  Sadly, for an Advertising Agency, we seemed to do a rather bad job of getting the word out about the momentous event.

Nevertheless, Carl would like his throngs of adoring fans to know that he’s available for both speaking engagements and birthday parties.  His 7 city catalog tour is scheduled for the fall. 

We’re happy to announce that Echo-Factory has become the agency of record for Allied Anesthesia, an Orange County group of 42 highly respected anesthesiologists.  We pitched the medical group in July, and were selected through a competitive agency review.  The pitch was against other Southern California advertising agencies and Echo-Factory was chosen to be Allied’s new agency of record.

We’ve already started on several projects for Allied, including an initial rebranding.  You can expect to see some of that here in the future.  In the meantime, if you’d like to learn more, check out our press release on our newest client. 

Echo-Factory is happy to call NALMCO, interNational Association of Lighting Management Companies, our newest client. We got to know NALMCO through our involvement with PEERS and our relationships with [P2] and other lighting industry clients. In June, NALMCO put out a RFP for a PR campaign and some advertising materials.  We put together our pitch, and when the dust settled, we were their new agency. 

Our work started out with a rebranding project.  NALMCO has a reputation for offering the most respected certifications in the lighting industry, so we created a logo that compliments that reputation.

NALMCO launched its new logo in July, and we’re currently in the middle of a three part PR campaign, so keep your eyes peeled for more from our new lighting buddies.

The association’s president, Jim Frank, was nice enough to give Echo a shout out in its monthly magazine, LM&M: 

“One of NALMCO’s initiatives is to increase awareness of our association in the energy market.  [...] For this reason, we are in the early stages of image branding and media campaigns.  We contracted with Echo-Factory of Rancho Cucamonga, California, to consult with NALMCO on matters of image and media.  [...]  Some might ask, ‘What was wrong with the old NALMCO logo?’ Or, ‘Why do we need to hire an outside consultant to handle NALMCO media campaigns?’ The answer is that we need to elevate and maintain a stronger and more visible presence in today’s market.  And today’s market needs NALMCO.”

Thanks Jim, we couldn’t have said it better ourselves. 

We made it into the newspaper!  The Business Press — the business unit of the Press Enterprise — was kind enough to profile our agency.  They talked about our growth, the fact that we’re an agency run by creatives and discussed our focus on new media and the web. 

In fact, they were so nice that Mike’s completely forgiven them for misspelling his name twice, two different ways, in the article’s first two paragraphs.  Of course — to be fair — they published the article back in February and we’re just now giving it a mention on our blog.  We all make mistakes. 

Our personal shortcomings aside, you can check out the entire article on the newly rebranded BizPress (nice logo by the way) site.