This year was Echo-Factory’s first time entering the ADDY awards, so we were pretty excited on Friday when we won the IE ADDY’s Overall “Best of Show” award, the event’s highest award. Plus, all seven of our entries medaled in the competition.
Of course - this isn’t the end of the ADDY road. Two of our entries will be forwarded from the Inland Empire advertising competition on to the Southwest regional ADDY’s, where they’ll compete against work from Los Angeles, OC and Las Vegas advertising agencies. If we happen to do well there, they’ll head to the national ADDYs.
The Winning Piece
Our Overall “Best in Show” Award came for the “Voodoo Style” project we did for Precision-Paragon [P2].
[P2] hangs its hat on customer service, so when they made a mistake on an order, they asked us to help them make things right. We created the package, and the day it arrived at the client’s warehouse, they placed another order with Precision-Paragon [P2].
Just this morning Lou Preston - the National Sales Director for Precision-Paragon [P2] - sent us this note:
“We didn’t give the client a chance to write us off and find a different vendor. We have worked together on many projects since, including his most recent request for a potential $150k project. Thanks again for all that you do in managing the image of P2.”
Winning awards is nice, helping our clients succeed is nicer. We’ve often heard that award winning work is often very different form effective work. We’re happy to prove that adage wrong.
Our Other ADDY Award Winners:
Altura Credit Union
"Now That’s Worth Smiling About"
"Lunch a la Mode"
What do Taylor Swift, Altura Credit Union and Echo-Factory all have in common? Generally, not too much, but right now they’re all key components of an advertising campaign.
Late last year Altura created a checking account for 18-24 year olds and we helped them brand it as iChecking. As great of a product as iChecking is, 18-24 year olds don’t have much natural interest in financial products.
So, we created a contest - sponsored by Altura and iChecking - that will give one lucky Taylor Swift fan a chance to meet the Grammy-winning star.
Then we created a radio, outdoor, print & web campaign that promoted the contest and tied together iChecking and Taylor Swift. To prove that it worked, we funneled the Taylor fans to text messages and a custom-built website, both of which are hooked to advanced tracking software so Altura can see exactly what our campaign did for them.
Listen To The Radio Spot
Check Out The Sample JumpThenFall.com
See The Print & Outdoor Ads