Our friends at [P2] talking with LIGHTFAIR attendees

This week, most of the office has been in Las Vegas for LIGHTFAIR® International, the world’s largest annual architectural and commercial lighting trade show and conference.

You may not have heard of LIGHTFAIR, but in the lighting industry, it’s a really big deal. There are approximately 475 exhibitor booths, all showing off the latest and greatest lighting products and the technology behind those products.

So, what are we doing at LIGHTFAIR? Supporting two of our favorite clients (and friends), Precision-Paragon [P2] and NALMCO. [P2] is an energy-efficient lighting manufacturer and NALMCO is a trade association for lighting management companies.

To help both clients get ready for the big event, we had to begin work months ago. We created new tradeshow graphics and materials for both companies. Then, we created ads encouraging people to visit the companies’ booths. We also redesigned LM&M, NALMCO’s trade publication, in time to pass out to LIGHTFAIR attendees. 

After all that effort, we just had to come to Vegas and see our work in action. It’s been a great trip – both companies have gotten a lot of traffic to their booths.

We’re glad [P2] and NALMCO did so well at LIGHTFAIR. They’re great companies with great people. We’re just happy we get to help promote them.

Echo-Factory is happy to call NALMCO, interNational Association of Lighting Management Companies, our newest client. We got to know NALMCO through our involvement with PEERS and our relationships with [P2] and other lighting industry clients. In June, NALMCO put out a RFP for a PR campaign and some advertising materials.  We put together our pitch, and when the dust settled, we were their new agency. 

Our work started out with a rebranding project.  NALMCO has a reputation for offering the most respected certifications in the lighting industry, so we created a logo that compliments that reputation.

NALMCO launched its new logo in July, and we’re currently in the middle of a three part PR campaign, so keep your eyes peeled for more from our new lighting buddies.

The association’s president, Jim Frank, was nice enough to give Echo a shout out in its monthly magazine, LM&M: 

“One of NALMCO’s initiatives is to increase awareness of our association in the energy market.  [...] For this reason, we are in the early stages of image branding and media campaigns.  We contracted with Echo-Factory of Rancho Cucamonga, California, to consult with NALMCO on matters of image and media.  [...]  Some might ask, ‘What was wrong with the old NALMCO logo?’ Or, ‘Why do we need to hire an outside consultant to handle NALMCO media campaigns?’ The answer is that we need to elevate and maintain a stronger and more visible presence in today’s market.  And today’s market needs NALMCO.”

Thanks Jim, we couldn’t have said it better ourselves.