Echo-Factory is happy to call NALMCO, interNational Association of Lighting Management Companies, our newest client. We got to know NALMCO through our involvement with PEERS and our relationships with [P2] and other lighting industry clients. In June, NALMCO put out a RFP for a PR campaign and some advertising materials.  We put together our pitch, and when the dust settled, we were their new agency. 

Our work started out with a rebranding project.  NALMCO has a reputation for offering the most respected certifications in the lighting industry, so we created a logo that compliments that reputation.

NALMCO launched its new logo in July, and we’re currently in the middle of a three part PR campaign, so keep your eyes peeled for more from our new lighting buddies.

The association’s president, Jim Frank, was nice enough to give Echo a shout out in its monthly magazine, LM&M: 

“One of NALMCO’s initiatives is to increase awareness of our association in the energy market.  [...] For this reason, we are in the early stages of image branding and media campaigns.  We contracted with Echo-Factory of Rancho Cucamonga, California, to consult with NALMCO on matters of image and media.  [...]  Some might ask, ‘What was wrong with the old NALMCO logo?’ Or, ‘Why do we need to hire an outside consultant to handle NALMCO media campaigns?’ The answer is that we need to elevate and maintain a stronger and more visible presence in today’s market.  And today’s market needs NALMCO.”

Thanks Jim, we couldn’t have said it better ourselves. 

This year was Echo-Factory’s first time entering the ADDY awards, so we were pretty excited on Friday when we won the IE ADDY’s Overall “Best of Show” award, the event’s highest award.  Plus, all seven of our entries medaled in the competition. 

Of course - this isn’t the end of the ADDY road.  Two of our entries will be forwarded from the Inland Empire advertising competition on to the Southwest regional ADDY’s, where they’ll compete against work from Los Angeles, OC and Las Vegas advertising agencies. If we happen to do well there, they’ll head to the national ADDYs.

The Winning Piece

Our Overall “Best in Show” Award came for the “Voodoo Style” project we did for Precision-Paragon [P2]. 

[P2] hangs its hat on customer service, so when they made a mistake on an order, they asked us to help them make things right.  We created the package, and the day it arrived at the client’s warehouse, they placed another order with Precision-Paragon [P2]. 

Just this morning Lou Preston - the National Sales Director for Precision-Paragon [P2] - sent us this note: 

“We didn’t give the client a chance to write us off and find a different vendor.  We have worked together on many projects since, including his most recent request for a potential $150k project.  Thanks again for all that you do in managing the image of P2.”

  Winning awards is nice, helping our clients succeed is nicer.  We’ve often heard that award winning work is often very different form effective work.  We’re happy to prove that adage wrong. 

Our Other ADDY Award Winners:

We’ve moved.  Packed up our desks and left Upland for the verdant office parks of Rancho Cucamonga.  The truth is, we ran out of space.  So to get some more, we moved in to a new office park that more than doubles our office space and lets us bump up the size of our photography studio.

Our New Address:
9360 Santa Anita Ave.
Suite 100
Rancho Cucamonga,
CA 91730-6151

Find Us On Google Maps

The Email Announcement We Sent Out: