Friday, we launched a brand new site for one of our clients, Tricia Hill from Articulations Pilates Studio in Riverside.  You should check it out.

Beyond the fact that it’s beautiful and intuitive, there are a few neat things about Tricia’s site. 

Neat Things:



• It’s Easy To Update — Tricia’s a very hands-on business owner, willing to invest the time to regularly update her site.  We think this is a good thing, so we built her site so that any time she wants to change content, or even add new content, she can do that.
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• It Looks Better Than The Competition — Before we started the Articulations project, we did quite a bit of research on the competition.  What we found was a lack of well-designed Pilates studio sites for studios of any-size - which means that Tricia has a site for a local studio that could standout on a national scale.

 
• It Uses Custom Photography — Tricia realized that she didn’t want her site to be filled with the same stock-photos as her competition, so at the project’s outset she had Mike (our photographer) out to the studio for a photo session.  Ergo, every picture you see on her site is of her, her clients and her actual studio, something not too many local businesses can say.

So, Tricia - you’ve been a pleasure to work with.  Thanks for letting us build a site for you.  And to the rest of you, take a look at the new Articulations site and let us know what you think.

A big part of working with new companies is understanding that they are necessarily fickle.  Not fickle out of spite or indecision, but fickle because success in new business demands flexibility. 

Case in point - when we launched Amber Pollard’s Lunch à la Mode website a year ago, she never expected to sell her handbags directly from the site.  A couple months ago she started to re-think that plan, and last week we launched the brand new Lunch à la Mode online store.  It’s quite a nice store - but beyond the store itself - what makes it unique is that were able to integrate it with Amber’s existing site, saving her the expense of starting from the ground up.  And we were able to do that without sacrificing the intuitive user experience her customers will have when the visit the new site.

But why should you listen to us when you can check it out for yourself.