The city of Upland is launching a brand new Certified Farmers Market tomorrow, and needed some help getting the word out about it.
So, we created a cross-media campaign for the new market. We created a logo, produced radio spots that are running on KFROG, designed a water bill insert that’s been delivered to most of Upland, and sponsored some KVCR segments, because — Let’s be honest — at least 90% of farmers market attendees listen to NPR in their Volvo wagons on the way there.
We also made sure that the market had a social media presence, starting profiles on Yelp and FourSquare so visitors can help us build buzz about the new market.
The Upland Farmers Market’s big launch is Saturday from 8:00 AM - 1:00 PM in Downtown Upland, across from the Metrolink station. Most of the Echo-Factory office is planning to come down and score some delicious fruit and veggies straight from the farmer.
What do Taylor Swift, Altura Credit Union and Echo-Factory all have in common? Generally, not too much, but right now they’re all key components of an advertising campaign.
Late last year Altura created a checking account for 18-24 year olds and we helped them brand it as iChecking. As great of a product as iChecking is, 18-24 year olds don’t have much natural interest in financial products.
So, we created a contest - sponsored by Altura and iChecking - that will give one lucky Taylor Swift fan a chance to meet the Grammy-winning star.
Then we created a radio, outdoor, print & web campaign that promoted the contest and tied together iChecking and Taylor Swift. To prove that it worked, we funneled the Taylor fans to text messages and a custom-built website, both of which are hooked to advanced tracking software so Altura can see exactly what our campaign did for them.
Listen To The Radio Spot
Check Out The Sample JumpThenFall.com
See The Print & Outdoor Ads