GE Intelligent Platforms

GE Intelligent Platforms needed help promoting the company at the SPIE Conference and Exhibitions, an international event that showcases the latest technological innovations. Not only did GE IP want to increase traffic to their booth at SPIE, they also wanted people to come to the GE Intelligent Platforms reception during the conference.

With these two goals in mind, we set to work, creating a campaign that would set them apart from all the other technology companies at the event, a campaign that would get people talking about GE IP. Instead of using a lot of copy or diagrams to talk about GE Intelligent Platforms, we created posters, an email blast and invitations, coasters and gift card holders for the reception.