Cellular Skate Midnight Madness

Once a year Cellular Skate closes its doors at 8:00, then re-opens them from 8:30 to midnight for the skate shop’s biggest sale of the year.  To bring customers to the sale, Echo::Factory created a cross-media campaign that included print, online and radio components. 

We targeted existing customers with direct-mail and email campaigns, then negated a media buy targeting new customers with 30-second radio spots, on-air mentions, an on-air contest and an on-location presence from the radio station at the sale itself. 

The campaign produced an impressive ROI for the client, and helped boost sales in a flagging economy.