Meet Taylor Swift
Not too many 18-24 year olds are interested in checking accounts, but a good number of them are interested in Taylor Swift. That’s why we created an iChecking-sponsored contest for Altura Credit Union that gave fans a chance to meet Taylor in-person.
To get the word out, we created a cross-media campaign that connected iChecking and Taylor Swift using radio, print, outdoor and online advertising.
Services Provided::
Graphic Design,
Copy,
Web Programming